Jeff Heiser

Jeff Heiser

I Build Simple Web Sites for Nice People.

Green Certified

Contact Information

Jeff Heiser 4851 Perkiomen Ave
Apt 60

4851 Perkiomen Ave Apt 60 Reading, PA 19606
(610) 223-2136

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My Portfolio

My Portfolio
  • KC Auto Body And Towing A family owned and operated business providing professional auto services since 1960.
  • R & M Self Storage We provide a clean facility of various size storage units at reasonable prices.
  • James M. Beidler Research An award-winning author, editor, instructor, and genealogist.
  • Bern Reformed United Church Of Christ A welcoming and caring Christian community who shares the love of God with all.
  • Heiser Solutions We can fix your computer, help you pick out a new computer, or teach you how to use your computer.
  • Carl's Kickin' Chili A popular staple at the annual Chile Pepper Festival in Bowers, PA.
  • 3D Carousel-Style Slideshow This animation effect features the many faces of Bugs Bunny.
  • Schuylkill County Motorcycle Club A family-friendly club that encourages a safe motorcycling experience.
  • Berks County Genealogical Society A knowledgeable all-volunteer staff interested in the local family history.
  • Roots & Branches An award-winning newspaper column written by James M. Beidler.
  • This Native Stranger A rising Alternative Rock Power Trio hailing from Reading, PA.
  • Your Company Or Organization Contact me for details about custom designing your web site.
KC Auto Body And Towing1 R & M Self Storage2 James M. Beidler Research3 Bern Reformed United Church Of Christ4 Heiser Solutions5 Carl's Kickin' Chili6 3D Carousel-Style Slideshow7 Schuylkill County Motorcycle Club8 Berks County Genealogical Society9 Roots & Branches10 This Native Stranger11 Your Company Or Organization12

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Frequently Asked Questions

Why do I need a web site?

Many small businesses ponder the need for a web site. The Internet has become a vast resource of information for both business people and students. They discover its ease of use and businesses realize it is a cost-effective means of advertising. The Internet has revolutionized entire markets, allowing all businesses, large or small, equal opportunities to market their products, services, and information in an effective and appealing manner.

The Internet as we know it is changing. In the past, web designers only had to concern themselves with one medium: the computer screen. In recent years, a plethora of fully web-enabled devices with scores of different shapes and capabilities have cropped up. It is essential that today’s web sites fit comfortable in as many screen sizes, shapes, and resolutions as possible. Even if you currently have a web site, if it is not usable on tablets and smart phones, it is time to update and redesign it. Otherwise, you are probably losing customers.

Here are 10 Reasons why Your Business NEEDS a web site.

  1. You are open for business all day (and every day). More »
  2. Digital Marketing is inexpensive and reaches a wider audience. More »
  3. Identity and online presence. More »
  4. Take your business beyond geographical borders. More »
  5. Stand out from the crowd. More »
  6. Keep your customers informed. More »
  7. Communication and customer feedback. More »
  8. Branding.More »
  9. Because it is the right thing to do. More »
  10. 85% of consumers use the Internet to find local businesses. More »

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What is custom web design?

Custom web design is the construction of the web contents and the incorporation of the company identity with the design exactly as you pictured it.  Through the custom web site design, a company can strategically place features and services that they believe will attract customers.

The custom web design process starts with a blank page and a strong connection with your vision and needs.  Certain proven conventions in design are necessary to ensure proper navigation, logo presentation, and content layout and promotion.  My goal is to create a unique design that is easy to use and will stand out from template designs and designs that do not satisfy or adhere to the needs of design conventions, nor capture the client's perspective.

In short, through professional custom web design, let your web site create a compelling presence of your unique identity.

Print FAQspdf

Why not just use a free/cheap online Web Site Builder Tool?

Numerous folks initially opt for this method to gain the advantage of having a presence in cyberspace.  They select a template and “customize” it with colors, text, and personal graphics.  Many find out that using these tools take more time and effort than initially realized. Although these tools have improved, they still have an amateurish template appearance.

Your web site should be as unique as you and your business. It should be specialized in what will meet all your needs, both now and in the future.  Custom web sites help businesses stand out above the crowd by applying those special finishing touches that quality custom graphics, proper organization, and well-written content can provide.  An easy and beneficial way to set you apart from the masses of mainstream business is with a unique web site, complete with a fully custom web design.

Why choose Jeff Heiser over another web site designer?

I am an avid DIYer and excel in the construction field as a finish carpenter working in the high end housing and commercial sectors of the industry.  In addition to my Information Technology degree, I continually spend countless hours learning current web design practices.  I combine over a thousand hours of self-taught techniques with those learned in the classroom and add my craftsmanship attitude to yield a honed skill as a web designer.

Two of my favorite online learning web sites are which provides online learning for web designers and developers, and which offers web design & development tips and techniques using tutorials, courses, and books.

My work ethic and old-fashioned values enable me to complete tasks in a timely manner while charging a fair price for my work.  Moreover, I effectively communicate with customers face-to-face, listen to their comments and ideas, and explain technological aspects in layman’s terms.

In A Nutshell, I Build Simple Web Sites For Nice People.
How much do you charge?

I prefer not to disclose my rates on the web site. Many times, it depends what the client wants and what content and graphics are supplied by them. It's safe to say that I charge less than many and more than some. emoticon Be assured, my rates are quite reasonable.

A typical custom web site includes 5 pages/tabs/sections.  Examples are: Home Page, About, Contact (Contact Thank You), Products, Services, Portfolio, Store, Photo Gallery, Media, and Events.  If a Contact/Sign up Form is designed, a corresponding Thank You Page is displayed after a successful submission of information.  In addition to these pages are the Site Map (visitors and search engines look for these), Privacy Policy (if the site includes a form submission), and a 404 Error Page (Hopefully no one will ever see this.  It displays when a customer clicks on a broken link). I also include a favicon to help brand the web site.

I start each site from scratch using HTML, jQuery, and CSS to design each web page.  I normally incorporate an animated slideshow to display photos, announce events, promote products, etc.  Feel free to contact me with any questions.

How long does it take for a design to be completed?

The time scale of a project is generally dictated by the client.  If you have a deadline in mind, I will make every attempt to meet it for you.  The most common delay in the creation of a web site is waiting for content (text/images) to be sent to me by the client.

What types of enhancements can you add to a web site?

Although bells and whistles are commonly found on a web site, it is important to remember that the overall design and ease of use play more prominent roles.  If visitors cannot easily find what they are looking for, they will go elsewhere.  I use progressive enhancements available in modern browsers to both enrich the web site and keep it looking fresh.  These enhancements degrade gracefully in older browsers.

Throughout my web site, I have added features that showcase my talents including slideshows, a photo gallery, video, lightboxes, rounded corners, custom fonts, shadows, opacity, animations, and custom graphics.  This animated accordion panel packs of lot of information into a compact and easy to navigate widget.

Do you also host the web site?

I have had success using iPage to host the sites I have designed and recommend them to others.  They offer:

  • Unlimited Disk Space, Bandwidth, & Email.
  • Free Domain Registration.
  • Free Security Suite.
  • Free Online Store.
  • Green Powered by 100% Wind Energy.
  • Reasonable Rates. (< $5/month for up to 36 months)

Many reviewers of web hosting sites rank iPage as one of the best.

Do your designs adapt well to mobile devices?

Because of the popularity of mobile browsers, netbooks, and tablets, I view all of my sites on the different desktop and laptop screens, iPad, Kindle Fire, and smart phones.  Except for the smart phones (Zoom-in is required on some web pages of my earlier work.), my designs display admirably.

A new buzz word in web site development is “responsive web design”.  I have studied techniques and design principles from notable web designer, Ethan Marcotte, so my designs deliver a quality experience to all visitors no matter how large (or small) their display. I have completed web design courses at, taught by Russ Weakley, a reputable instructor and manager at MaxDesign.

My newer designs adapt to the viewing display in lieu of a shrunken down version of the website viewed on a desktop or laptop computer.  This improves the appeal for those who visit the web site via a tablet or smart phone.

Computer Statistics

Will my web site be listed in the search engines?

Yes.  The web site creation process includes strategies to make your web site more appealing to search engines via keywords and phrases listed in titles, headings, and copy.  Adding a Site Map positively influences search engine rankings.  Upon completion, the web site is submitted to the major search engines (Google, Bing, Yahoo).  This service is included in the web design package.

After you design the web site, how are changes made?

During the first month after web site completion, any slight tweaks or amendments are carried out to the web site free of charge.  After this period, I can also stay on board to maintain the web site.  I strongly recommend a web site maintenance program.  Here are just a few reasons...

  • Search Engines value FRESH content.
  • Broken links and pages hurt your search placement.
  • Visitors are turned-off by out-dated content and poorly functioning websites.
  • To insure that your website works properly on different browsers like Internet Explorer, Firefox, Safari, and Chrome.
  • To remove web site vulnerabilities and reduce security risks.

I offer several web site maintenance agreement options.

Do you fix computers?

No.  My skills are more adept to web design. My son, Jeff Heiser, Jr., does.  You might think that I am just a proud father promoting his son, but his repeat customers and word-of-mouth growth speak volumes about his abilities to remove viruses, resolve network issues, and perform general computer repairs at reasonable rates.  Check out the Heiser Solutions Facebook Page.  He can save your computer from a trip to the curb.

Are you still a Carpenter/Handyman?
Kitchen After Photo

Yes.  It is difficult to give up something at which I excel and enjoy doing. Check out my photo gallery featuring some of my carpentry work.  Pictured is the kitchen I recently remodeled.  Hover Over/Tap the “Before” photo to see the “After” photo.

The kitchen features a new vinyl floor, over-the-range microwave oven, a granite counter top, and stone tile backsplash.  In addition, hardwood replaced the drab vinyl flooring in the foyer.


I came to Jeff Heiser after an unhappy experience with another web designer who just wanted to do a one-size-fits-all job with little attention to detail ... Jeff not only was willing to customize the site to my current and future needs, but he also diligently reacted to my feedback. I especially like the way he is adept at programming the web pages to appear on the great variety of devices that are used today for the Internet.
Jim B - Owner, James M. Beidler Research

I strongly recommend Jeff as a web designer for anyone. He redesigned our old web site and we have gotten so many comments and responses that it is just over whelming.
  One in particular was a very concerned mother searching the web for motorcycle safety for her son's new interest in motorcycles. She was very pleased by the information she found and noted that it was informational and easy to navigate. Without the expertise of Jeff, she probably would have never found us or enjoyed our web site.
Bonnie T - President, SCMC

Jeff designed a wonderful web site for our church. The site is user-friendly, has very nice graphics and is convenient to keep current with the ever-changing activities of the church. It is now much easier to communicate with a larger number of our members.
  Jeff was also a really nice person to work with during the development stage of the site. We had numerous people providing input to the website design. Jeff had the patience to identify issues and provided sound advice.
  Thanks to Jeff we now have a great web site that provides the church more visibility in the community.
Ron B - Elder, Bern UCC

I am quite pleased with Jeff's attractive modern design. It makes our web site unique. It's easy to navigate and packs all the necessary information into a single page.
Carl B - Owner, Carl's Kickin' Chili

Jeff did a great job on our web site. We have had many compliments on it.
Ann B - VP, BCGS

Jeff's clean, vibrant design really makes our new web site shine, and his professional attitude makes him easy to work with.
Jennifer B - Bern UCC



Jeff Heiser is committed to protecting your privacy on the Internet, and this section of our website will explain the privacy policies regarding what information is collected, how it is used and kept secure.

This website is maintained to provide information about Jeff Heiser to clients, potential clients and anyone else interested in learning more about us.

On the Jeff Heiser web site, we collect names and email addresses from visitors who wish to contact us and voluntarily provide us with their personal information. We use this information for internal purposes only and do not share it with other organizations. We do not send unsolicited emails to anyone who provides us with their email through our site.

The web site contains “links” to many other sites, and we make every effort to only link to sites that share our high standards and respect for privacy. However, we are not responsible for the content or the privacy practices employed by other sites.

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